memorable merch - creating swag people give a shit about

If I go to another event and am handed yet ANOTHER “coldie holdie” that feels rougher than one-ply toilet paper, I think I am going to loose my mind. How did the Koozie(™) become the go-to swag item that nearly every brand wants to give out at their events?

During my time at Favor Delivery and EIGHT Elite Light Lager, it was my mission to create eye-catching items that people wanted to take home (not just our audience, but also team members as well!). After all, if I could get them interested in our gear, then the likelihood they would sign-up into our email list grew (which meant a more cost-effective way for us to reach out to them after our initial introduction of the brand). Additionally, creating swag for employees and team members meant a cost-effective way for our crew to “billboard” our brand out in the real world.

All this said, I have a handful of trusted connections within the swag procurement space that I can lean on whenever I need to make branded gear at a low-cost.