Starting in Winter 2020, we partnered up with Kendra Scott to promote express delivery of the jewelry-maker within the Favor app. This was a tremendous play for us during the holiday seasons (including winter holidays, Mother’s Day and Graduation) as we were pushing the message that Favor was a n app that could deliver ANYTHING, not just food.
With the assistance of Brand Ambassadors, and later a partnership with an Influencer Marketing agency, we dropped gifts to 50+ influencers in markets such as Austin, Dallas, Houston, San Antonio and El Paso.
To elevate this campaign, our team leveraged the following to garner increased Customer Acquisition and Retention numbers:
In-app/email pushes
Social media posts
Brand Ambassador “Surprise and Delights”
A partnership deep in the heart of Texas!
What do Kendra Scott and Favor Delivery have in common? Both are brands that were born deep in the heart of Austin, Texas (clap-clap-clap-clap). Naturally, it made sense for us to link up and deliver a new method of getting this fine-crafted jewelry in the hands of Texan’s!
During our partnership, we worked with an influencer marketing agency to help identify some of the best local content creators while also utilizing Brand Ambassadors to ensure these deliveries went off without any issues. In return, we were awarded with a ton of great UGC social media posts that garnered whopping Brand Awareness numbers.
