EXPERIENTIAL - BOOTH EXPERIENCE
(Favor Delivery)
Developing your Booth Experience to Engage your Audience.
Early during my time at Favor Delivery, I was in charge of building out our booth experience with the goal of promoting Brand Awareness. Growing into this role, I made it my personal mission to also boost our Customer and Runner (Delivery Driver) Acquisition numbers, and was extremely successful.
Working with a local fabrication shop, my team and I came up with the table surround that houses a metalworking of our Texas Bowtie logo. Additionally, as one of our other goals was to push other products of Favor, I worked with our Creative team to design an eye-catching image to promote via a quick screen.
While we had a great space to promote our offerings, it felt like other experiential programs were getting more share of the audience coming to their booth. I was quick to realize that we were missing an element of engagement. I worked quickly with my Creative team to customize a prize wheel with prizes that were cost-effective to give out while having one slice of our prize wheel dedicated for an entry to win a top-tier item. With everything set, anyone interested in a piece of branded swag would give us their contact information for a chance to spin the wheel. In the starting phases of this, we collected information from ~ 5-10% of the total event audience. This later increased to approximately 10-20% of the event audience.
Blues on the Green - Austin, TX
One of Austin’s highly attended events, Blues on the Green is a party in the park (Zilker Park) with a handful of musicians, vendors, and tons of neighborhood turn-out.
During my time with Favor, I created and set-up our booth experience (our photo booth and Texas-branded backdrop is seen in this photo), staffed the space with our internal sales team members (huge shoutout to them), and led the charge in driving the audience into Favor’s marketing funnel.
Texas Restaurant Association Show - Houston, Dallas, and San Antonio TX
Transitioning my work from the typical B2C business to the B2B side, the Texas Restaurant Show was a thrilling opportunity where I had the privilege to work with our talented Sales team directly. This included me taking meetings with stakeholders on the team to understand metrics they were looking to achieve while also working with my Creative team to update any assets (such as One-Sheeters, co-branded backdrops, and swag).
At the TRA Show, we collected emails of interested restauranteurs by providing our Spin the Wheel element which attracted attendee’s to leave their business card in order to win our Favor-branded cooler filled with H-E-B items. This ultimately allowed us to hit our goal of signing up restaurants onto our platform by 105%.
