Delivering the Best in Texas
Leading into the 2023 Texas Restaurant Show, our Sales team had the brilliant idea to recognize some of Texas’ finest eateries throughout the state by creating a list of the Best (Restaurants/Cuisine) in Texas - a list of top-tier restaurants (both in-app and non-partnered) throughout all of our markets.
To execute this from an experiential point, I met with the sales team to get an understanding of their restaurants’ needs/wants for this (how can we give these merchants something to promote their status, what would they be interested in putting up, etc.) and with the help of our Creative team, we were able to create some eye-catching gear these restaurants would be proud to show off!
Making Memorable Moments
During the Best in Texas campaign, we recognized the top restaurants in Texas through adorning them with dedicated email blasts to our audience, promoted them on social media, and also created a one-of-a-kind swag package with Best in Texas branded gear which included an etched Kodi mug, decals, Favor-branded swag, as well as a letter from our Sales team recognizing them.
